At Sala, we believe in empowering artists to control their income streams and effectively manage their fanbases to create careers. In the post-COVID world, livestream concerts are here to stay. Through our multi-stream experience, we can help artists create meaningful connections. We leverage the increase in video streaming consumption to help create long-lasting connections with your most loyal fans worldwide.
DJs are in a unique position to leverage organic, email and social marketing tactics to drive traffic to after hour parties, festival sets, intimate performances and Q&A. On Sala, you can invite your fans to participate in the live video experience with minimal effort and time.
By creating a monthly communications plan, you can make 12-15 online performances per year generate all the income you need self-fund your rise to fame. No, really. You can. I mean, $15 tickets. 1,000 tickets per event. 12 events per year. That’s a nice chunk of change.
Here are some of the parts you can leverage to create your own plan:
- Merch – The most tried-and-true channel an artist has! Even if you don’t make a ton of profit on a $15 t-shirt or a tote bag, there’s added value in the exposure. Have 3-4 new merch batches per year. If you need a benchmark, shoot for 10% of your concertgoers to buy merch.
- Social Media – Sharing every monetizable performance you have is easy thanks to social media. You can connect with thousands of potential fans with minimal effort. Create Events for every performance and add a monetizable Sala event link to capture ticket sales without hassles.
- Streaming platforms – while you need a ton of volume to see significant money, streaming platforms offer geotargeting information that is invaluable to regionalizing social media efforts. Also, by knowing which cities give you the most plays, you can target online event promotions to those cities to maximize your word of mouth.
- Sponsorship deals – The reality of the music business is: it takes money to make money. Time. Gear. Logistics. Promotions. They all require capital. Sponsorships give you the opportunity to get large single infusions of cash while organically incorporating sponsors into your sets. With live streams, those campaigns can be monetized digitally and become very lucrative.
- Monthly Sala.Live streams – As the keyframe to your livestreaming plan, scheduling monthly events on Sala is great way to create the next best experience to going to a live show, without fans having to leave their houses. And by controlling the entire experience, you stand to maximize ROI and positively impact satisfaction ratings.
These are just some of the tactics we recommend you employ as a DJ looking to create long term fanbases. You can join Sala as an Artist and post a monetizable event in minutes.
Want to talk to us about your marketing plan ideas? We can do that too.
